We're almost two weeks out from Sharethrough's Native Ad Forum, set for the main stage of Advertising Week, at the NASDAQ Marketsite in New York City at 10:15 a.m. on September 27.
We plan our Native Ad Forum to be a deep dive each year on where the market has come and where it's headed to next and each new addition seems to be an amazing new marker and reminder of how the native space has grown and changed, even in just 12 months.
This year at our event, Sharethrough's own executives will be joined on stage by leaders from across the advertising spectrum. We'll talk about the new possibilities in native opened up by the arrival of dynamic creative optimization and growing native video demand. We'll hear from publishers about how they're embracing next level advertising technologies. We'll cover off the DSP view, how research is evolving our understanding of native's impact and hear about how brand and publisher partnerships are taking native to new heights.
This is not an event to be missed, for anyone circling around AdWeek.
The full lineup is below. We hope to see you soon.
Keynote Address Dan Greenberg, Sharethrough Founder & CEO
How Publishers Can Survive The Latest Twist on the Adtech Rollercoaster
Beth Gostanian, VP of Research, Kantar Millward Brown
Net Promoter Score and Native Advertising
PANEL The Next Evolution of Video: How Brands Are Supercharging Their Video Investments With Native Outstream
Moderated by Tanya Dua, Business Insider
Featuring digital marketing leaders from Anheuser-Busch, Comedy Central and LinkedIn
Publisher/Advertiser Spotlight CNN and Volvo Bring You The Eclipse Of The Century
Evan Giamanco, VP of News Content Partnerships, Turner Ignite, CNN
DSP Keynote Tim Sims, SVP of Inventory Partnerships, The Trade Desk
Fireside Chat Native + DCO: Respectful Integration, Dynamic Personalization and the New Possibilities of 1-to-1 Marketing
John Nardone, CEO, Flashtalking
Dan Greenberg, Founder & CEO, Sharethrough
Panel The Supply Side Platform of the Future: How Evolving Technology and Changing Exchange Dynamics Can Help Publishers Future Proof Without the Headache
Moderated by Steve Florio, Senior Strategic Account Director, Sharethrough
Paul Wallace, VP Media Solutions, Vice Media
Caley Lewis, Director of Programmatic Sales and Partnerships, Dotdash
Rebecca Weidenbenner, Manager of Third Party Platforms, Disney
Josh Stinchcomb, Chief Experience Office, Conde Nast
Melinda Staros, Research and Insights Director, Sharethrough
What Happens When You Make An Ad Native