People See Native Ads
25% more consumers look at in-feed, native ad placements than standard banners.
Native Ads Are Viewed More Than Editorial
Consumers looked at native ads two percent more than standard editorial content and spent the same number of seconds viewing.
Native Ads Are Great For Branding
97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.
Native Advertising Drives Purchases
Native ads registered 18% higher lift in purchase intent than banner ads.
Social Media Advertising Is Native Advertising
The largest social networks – from Facebook to Twitter, Pinterest, Instagram, and Tumblr – have developed their business model around native, in-feed ads.
The publishing industry is quickly following suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, continue to introduce new advertising integrations on desktop and mobile that match both the form and function of their editorial feeds.