Ally Stuart - NATIVE

As Programmatic Native Turns Two, So Begins a Transformation of Ad Strategies

Programmatic native has come a long way, fast. Driven by new programmatic capabilities, native ad spend is expected to double globally by 2020.

Millennials are the mobile generation and native is the ad unit that was made for the mobile times. The math is simple.

Outside of the common points of debate about header bidding, we’re seeing that it is forcing display ads to compete directly with native equivalents.

To maintain a free, ad-funded Internet, brands need to start focusing on metrics that go beyond the click.