Frank Maguire - NATIVE

Sharethrough Is Compatible with Expanded GroupM Video Viewability Standards for Social and Native Video, Announces Endorsement For New Guidelines

The updated standards align with Sharethrough's native video offering that autoplays on mute within publisher feeds.

Bold Words, Text Tips and Pooping Unicorns: How 10 Modern Brands Are Harnessing the Power of Muted Video Ads

10 best-in-class examples of how brands are creating or adapting their videos advertisements for muted autoplay on Facebook, Instagram and Sharethrough.

People Only Read Headlines These Days, But Smart Brands Can Still Make That Work For Them

Depending on what studies you read, somewhere between 60% (according to a Washington Post study) to 80% (as estimated by copyblogger) of...