A new report by traffic measurement company Nudge revealed that the native ad exchange Sharethrough drives higher quality post-click traffic than other...
Net Promoter Score is set up perfectly to measure native’s impact, and native in turn is the right tool for brands to achieve their core objectives.
Positive advertising experiences are efficient, respectful, influential and provide a good customer experience.
Working in partnership with Kantar Millward Brown, we think we’ve broken through to a new era of insights and optimization for the mobile native era.
There are too many metrics available but no strategy in place about how to use them and things are getting lost in translation between agency and client.