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The Native Creatives

Awarding creativity and innovation in native advertising.


About

The Native Creatives honors creativity and innovation in native advertising. Native creatives are publishers and brands who have established themselves as visionaries in content creation, creative execution, and user engagement.


Winners

<div class="winner left">
  <a href="http://paidpost.nytimes.com/nest/in-a-flash.html" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-5.jpg">
    <h3>Nest &amp; The New York Times</h3>
  </a>
</div><div class="winner right">
  <a href="http://www.wsj.com/ad/cocainenomics" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-4.jpg">
    <h3>Netflix &amp; The Wall Street Journal</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="http://sponsorcontent.cnn.com/interactive/cinemax_theknick/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-1.jpg">
    <h3>The Knick &amp; CNN</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.huffingtonpost.com/titoshandmadevodka/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-2.jpg">
    <h3>Tito's &amp; The Huffington Post</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.theatlantic.com/sponsored/cathay-pacific-2016/the-long-road-to-healing/879/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-3.jpg">
    <h3>Cathay Pacific &amp; The Atlantic</h3>
  </a>
</div>
<div class="clearfix"></div>
<div class="winner left">
  <a href="https://mic.com/articles/145857/this-entrepreneur-is-changing-the-way-women-think-about-themselves-using-clothing#.kLdcLCAIq" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-1.jpg">
    <h3>FedEx &amp; Mic</h3>
  </a>
</div><div class="winner right">
  <a href="http://www.theatlantic.com/video/sponsored/396155/are-you-living-a-good-life/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-5.jpg">
    <h3>AllState &amp; The Atlantic</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="http://www.huffingtonpost.com/2015/06/29/puppys-first-animal-encounters_n_7111970.html" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-2.jpg">
    <h3>Purina &amp; The Huffington Post</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.sbnation.com/sponsored/10790266/denver-bronco-ryan-clady-makes-going-to-the-gym-much-easier" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-3.jpg">
    <h3>Gillette &amp; SB Nation</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://hulu.kinja.com/the-hilarious-unwanted-relationship-advice-every-happ-1727978259" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-4.jpg">
    <h3>Hulu &amp; Gawker</h3>
  </a>
</div>
<div class="clearfix"></div>
<div class="winner left">
  <a href="https://www.fatherly.com/campaign/spotify-family-albums/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-series-1.jpg">
    <h3>Spotify &amp; Fatherly</h3>
  </a>
</div><div class="winner right">
  <a href="http://uproxx.com/topic/humanmodernpioneers/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-series-5.jpg">
    <h3>Coors Banquet &amp; Uproxx</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="http://mic.com/pivot/truth-and-power" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-series-3.jpg">
    <h3>Pivot &amp; Mic</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.eater.com/sponsored/hub/campbells-dinner-sauces" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-series-4.jpg">
    <h3>Campbell's Soup &amp; Eater</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://coorsbanquet.kinja.com/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-editorial-series-2.jpg">
    <h3>Coors Banquet &amp; Gawker</h3>
  </a>
</div>
<div class="clearfix"></div>
<div class="winner left">
  <a href="http://agenda.complex.com/powerade/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-series-3.jpg">
    <h3>Powerade &amp; Complex</h3>
  </a>
</div><div class="winner right">
  <a href="http://thoughtcatalog.com/words-to-live-by/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-series-5.jpg">
    <h3>YouTube &amp; Thought Catalog</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="http://courageousstudio.com/projects/subaru/" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-series-1.jpg">
    <h3>Subaru &amp; CNN</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.curiosity.com/alone" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-series-2.jpg">
    <h3>The History Channel &amp; Curiosity</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.theverge.com/sponsored/hub/onstar" target="_blank">
    <img src="/content/images/2016/06/best-sponsored-video-series-4.jpg">
    <h3>OnStar &amp; The Verge</h3>
  </a>
</div>

<div class="clearfix"></div>
<div class="winner left">
  <a href="https://www.theatlantic.com" target="_blank">
    <img src="/content/images/2016/06/most-pioneering-publisher-3.jpg">
  </a>
</div><div class="winner right">
  <a href="https://www.uproxx.com/" target="_blank">
    <img src="/content/images/2016/06/most-pioneering-publisher-5.jpg">
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="https://www.cnn.com/" target="_blank">
    <img src="/content/images/2016/06/most-pioneering-publisher-1.jpg">
  </a>
</div>

<div class="nominee">
  <a href="https://www.theverge.com/" target="_blank">
    <img src="/content/images/2016/06/most-pioneering-publisher-2.jpg">
  </a>
</div>

<div class="nominee">
  <a href="https://www.complex.com/" target="_blank">
    <img src="/content/images/2016/06/most-pioneering-publisher-4.jpg">
  </a>
</div>

<div class="clearfix"></div>
<div class="winner left">
  <a href="http://blog.rei.com/" target="_blank">
    <img src="/content/images/2016/06/best-brand-content-hub-4.jpg">
    <h3>REI</h3>
  </a>
</div><div class="winner right">
  <a href="http://www.daregreatly.com/" target="_blank">
    <img src="/content/images/2016/06/best-brand-content-hub-3.jpg">
    <h3>Cadillac</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="https://www.underarmour.com/en-us/michael-phelps" target="_blank">
    <img src="/content/images/2016/06/best-brand-content-hub-1.jpg">
    <h3>Under Armour</h3>
  </a>
</div>

<div class="nominee">
  <a href="https://1912pike.com/" target="_blank">
    <img src="/content/images/2016/06/best-brand-content-hub-2.jpg">
    <h3>Starbucks</h3>
  </a>
</div>

<div class="nominee">
  <a href="https://www.bettermoneyhabits.com/index.html" target="_blank">
    <img src="/content/images/2016/06/best-brand-content-hub-5.jpg">
    <h3>Bank of America</h3>
  </a>
</div>

<div class="clearfix"></div>
<div class="winner left">
  <a href="http://www.usatoday.com/pages/interactives/sponsor-story/honda-vr-360/" target="_blank">
    <img src="/content/images/2016/06/best-breakthrough-content-experience-2.jpg">
    <h3>Honda &amp; USA Today</h3>
  </a>
</div><div class="winner right">
  <a href="http://studioatgawker.kinja.com/super-powered-mercenary-buys-his-favorite-tgi-fridays-i-1759967239" target="_blank">
    <img src="/content/images/2016/06/best-breakthrough-content-experience-5.jpg">
    <h3>TGI Friday's &amp; Gawker</h3>
  </a>
</div>

<div class="clearfix"></div>
<label>Finalists</label>

<div class="nominee">
  <a href="http://www.telegraph.co.uk/sponsored/culture/last-panthers/" target="_blank">
    <img src="/content/images/2016/06/best-breakthrough-content-experience-1.jpg">
    <h3>Sky Atlantic &amp; The Telegraph</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.theatlantic.com/sponsored/athenahealth/" target="_blank">
    <img src="/content/images/2016/06/best-breakthrough-content-experience-3.jpg">
    <h3>Athena Health &amp; The Atlantic</h3>
  </a>
</div>

<div class="nominee">
  <a href="http://www.complex.com/music/house-music-history" target="_blank">
    <img src="/content/images/2016/06/best-breakthrough-content-experience-4.jpg">
    <h3>Verizon's Go90 &amp; Complex</h3>
  </a>
</div>

<div class="clearfix"></div>

Judging Process & Eligibility

For each category, there are two ways to win. Our esteemed judges, chosen from across the technology, entertainment and advertising sectors will select winners and each category will also have a People’s Choice winner, determined by an online poll.

  1. To be eligible, campaigns must have run between June 1, 2015 and May 31, 2016
  2. Creativity is a core component of evaluating submissions. Judges will look for original, cutting-edge work that sets the bar for content marketing with modern publishers.
  3. Results count: include any data or examples of how the submission helped reach business objectives and/or inspired audiences.

Judges

Ian Schafer Judge

Ian Schafer

Founder & Chairman, Deep Focus

Dan Greenberg Judge

Dan Greenberg

CEO & Co-Founder, Sharethrough

Jason Harris Judge

Jason Harris

President & CEO, Mekanism

Stephanie Losee Judge

Stephanie Losee

Head of Content, Visa

Owen Thomas Judge

Owen Thomas

Business Editor, San Francisco Chronicle

Tim Calkins Judge

Tim Calkins

Clinical Professor of Marketing, Kellogg School of Management

Erika Nardini Judge

Erika Nardini

President & Chief Revenue Officer, Bkstg


Important Dates

Date Event
Apr 15 - May 31 Submissions Open
June 6 - June 17 Online voting for People’s Choice awards
June 22 - June 24 Judges select winners
July 19 Winners Announced at the NATIVE 2016