Google, Facebook, The Trade Desk, AppNexus and Sharethrough are all leaders in advertising technology.
They are also all on the speaking roster for this year’s NATIVE conference in San Francisco, the definitive industry event about native advertising.
Since its inception in 2013, the NATIVE conference series has been the platform for leading companies to discuss the most important trends and concepts within the native category.
In 2016 these conversations are now among the most important happening in the media industry at large.
As Business Insider noted in its most recent report on the native advertising market:
"By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue. This is the future of media."
The pace at which media is evolving is breathtaking. Native has emerged as a north star for the evolution of advertising; on one side driven by the technical and user experience expertise of Silicon Valley giants like Facebook and Google and on the other by the editorial savvy of leading media companies like CBS, The New York Times and The Atlantic.
The NATIVE conference series has served as a platform for both sides to present their vision for the next chapter of this category. And there has never been a more exciting time for this conversation to be taking place.
At Sharethrough, our aim has always been to deliver monetization products that vastly improve the state of digital advertising and in turn, help publishers take control of their own destiny. NATIVE is our opportunity to score against those goals how we are doing as an industry and to hear from our partners about what lies ahead.
We’d love for you to join us on July 19th in San Francisco. You can buy tickets and see the full speaker lineup at summit.nativeadvertising.com.
To give you a preview, check out our all-star lineup of speakers below:
Facebook: Dave Jakubowski, Head of Ad Tech
Google: Alex Jacobs, Business Lead, Brand Studio
Medium: Ed Lichty, Head of Partnerships
The Trade Desk: Jeff Green, CEO
Esurance: Cindy Beckwith, VP Marketing
Appnexus: Tom Shields, SVP Strategy Publishers
Nextdoor: Nirav Tolia, CEO
Yahoo: Jose Singer, VP Product Management
Stratechery: Ben Thompson, Author/Founder
CBS Interactive: Jim Lanzone, President/CEO
MONDELĒZ: Kristi Karens, Lead; Media and Content
BP: Liz Sidoti, Head of Communications
POLITICO: Peter Cherukuri, President
Digiday Content Studio: Deanna Zammit, Managing Director
Deep Focus: Ian Schafer, CEO
NowThis: Yosef Johnson, VP Creative Services
Pictured above: Dan Greenberg, Sharethrough CEO, interviewing Alison Engel, VP Global Marketing, LinkedIn, at NATIVE 2015