"Why Millennials Want Their Ads To Be Native": See Sharethrough CEO Dan Greenberg's Presentation from INBOUND 2016

on The Future of Advertising, Sharethrough Events

To a full crowd on the main stage for Hubspot's marquee annual conference Inbound, Sharethrough CEO Dan Greenberg outlined how our intimate relationship with our phones is impacting monetization and driving the development of new technologies in the native ads space.

In a 40-minute talk he detailed this topic at both the micro (getting the audience members to swap phones for five minues and sharing a surprising finding that came out of Sharethrough asking 300 Millennials about whether they'd rather loose their phone forever or their finger) and macro levels (detailing the major market shifts and new technology where this trend is playing itself out).

Watch his full presentation below: