We're excited to announce our new partnership with MediaMath, which connects MediaMath’s programmatic advertiser clients with high performing native inventory across the 1,000+ content sites on the Sharethrough Exchange (STX). With this partnership, advertisers will now be able to use MediaMath to manage their native media spend and reap the benefits of this engaging format. As the pioneer in the native programmatic space, STX has more direct publisher relationships and more advanced native template optimization technology than any other exchange, which enables buyers to scale their campaigns and achieve their performance goals. Full press release can be found here.
"MediaMath’s focus on improving the quality of experiences for consumers across every digital touchpoint fits perfectly with Sharethrough’s approach to developing high-quality native advertising that performs,” says Dan Greenberg, Co-Founder and CEO at Sharethrough. “Native is a modern ad format that naturally flows with the content on a page, leading to better engagement with consumers. Our direct integration with MediaMath's built-in native workflow creates an efficient workflow for buyers without requiring external tools."
With this integration, MediaMath’s advertiser clients can upload creative assets in their component parts and target Sharethrough’s native inventory directly within the MediaMath platform using several features:
- Single platform workflow: Easily activate native as a channel within existing campaigns, and leverage creatives across all compatible inventory.
- Improved customer experience: Native ads are less intrusive, and including native in omnichannel campaigns allows advertisers to employ frequency capping and creative sequencing.
- Premium inventory: Premium publishers that care greatly about creating a good UX experience use native formats to seamlessly incorporate advertising into their site.
- Bulk creative upload: We have an industry-unique capability to upload creatives in-bulk for compatibility across the widest range of inventory.
To celebrate this launch, MediaMath and Sharethrough will be co-hosting a kick off party at DMEXCO on Wednesday, September 12th from 5:30 to 8:30pm at the MediaMath stand.
For more information on how to target STX inventory within MediaMath, click here.